By 2Q10, DirecTV said its American subsidiary amounted to 3.1 million subscribers. If this figure is discounted to subscribers reported to regulators, Chile, Colombia, Peru, Puerto Rico and Venezuela, in July totaled 980,000 DirecTV Argentina would pay TV subscribers. If so, DirecTV Argentina in August overcome the barrier of one million subscribers under the boost given to the prepaid service, this mode during the 3T10 relaunched after the trial conducted in 3Q09.
Given the poor used to calculate the subscribers of DirecTV Argentina, there is some margin of error. Ie DirecTV Argentina or already reached one million or reach that goal a month later. Although DirecTV
exceed (or exceeded) the psychological barrier of one million subscribers, can not sleep. Cablevision reported a sharp rise in subscribers of Digital TV, a category that compete directly.
However, Cablevision's strategy is tied to the sale in packages. In that sense the loyalty of users pay TV via the cable modem is vital. Will have to see how it will affect the overall strategy to sell access ban imposed on him Secom Aug. 5 and how fast it was reversed.
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