the disparity in sales of LCD TVs is not a phenomenon typical of Argentina, even South America. The spread of LCD devices is a global event that has spilled over to these shores after the saturation of mainstream markets. Corning, at the top of the value chain as the largest producer of LCD glass, gave a presentation on the evolution of demand. According to Corning, in 2009, LCDs accounted for 69% of all TVs shipped worldwide. In 2012, the LCD would account for 90% of units shipped.
Corning said that the phenomenon has shortened the time LCD replacement TVs. In turn, the LCD displays a higher growth rate than the average total TV market. So, the expectation is that the average firing LCD TVs per household worldwide.
Obviously, the expectations of growth are in developing countries. Corning figures for Latin America is included within the category ROW (Rest of World). However, television penetration in the region is far better than that exhibited ROW. According to some calculations I did for NexTV, in 2009, 94.80% of Latin American households had at least one television. In turn, the average number of appliances per household was 1.96. With the fever of the LCD and TDT, it is expected that by 2015, 96.69% of households have a TV and that the average per household appliances shoot at 1.99. In 2009, the LCD only represented 5.30% of the televisions of the region in 2015 and will be almost 42%.
The thrust of the LCD is also the thrust Digital TV, pay or air. And the hand of the above is just an interesting phenomenon: the hybrid TV. That is, the possibility of adding a channel receiver IP-Digital TV Set Top Box or TV, which raise the interactive features.
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